1、Driving TikTokad effectivenessWhat every brand needs to know tomaximize TikTok brand and outcomes liftWith so many brands substantially investing ad dollars with TikTok,targeting the right content to the right users and measuring ad effectiveness are more important than ever.We used the DISQO CX pla

2、tform to understand how U.S.consumers engage brands on TikTok and how their ads impact buying behaviors.TikToks growth as an ad platformSince our first TikTok report in 2021,its influence as a cultural force and an ad platform has only grown.Given the app has been downloaded more than 3.5 billion ti

3、mes by users in 150 countries,recounting its meteoric rise since its 2016 launch now feels like old news.The launch of TikTok for Business in 2021 marked a massive push to connect the platform with marketers seeking to reach TikToks large,engaged audience,and to experiment with new ways to promote t

4、heir brands messages.The audience is there.In 2021,TikTok announced that it had grown to more than 1 billion active users worldwide,*with 113 million of them being in the U.S.*The competition for mindshare is also there.With so many brands now in the mix,winning the“dance battle”for consumer engagem

5、ent is even harder.*TikTok announces 1 billion monthly users*Countries with the largest TikTok audience as of January 23Brands need to understand the makeup of the TikTok audience to create content that fits with what users love about the platform,and rigorously measure their campaigns impact on per

6、ceptions(brand lift)and consumer behaviors(outcomes lift).We used the DISQO CX platform and our direct,opted-in consumer audience to dig into questions every brand marketing on TikTok needs answered.At the end of this report,we describe how brands can harness DISQOs platform to measure and ultimatel