1、5 actionable insights for whats next in social,AI,analog,truth and trust in 2024 and beyondGartner Marketing PredictionsCMOs can use these predictions to:CMOs discover human opportunity in a world changed by AIMarketing leaders are bracing for an AI-powered future.AI will radically reshape social me

2、dia and search landscapes,creative work,brand positioning and perceptions of truth.Here are five marketing predictions from Gartner experts that offer a perspective on the opportunity created by social medias decay,an AI-free approach to communicating brand value and the myriad ways in which generat

3、ive AI(GenAI)will change the landscape of everything from search behavior to staffing considerations.Establish GenAI upskilling for in-house creatives Invest in cross-functional teams to ensure all brand content adheres to guidelines Refocus customer acquisition and loyalty strategies to offset soci

4、al media attrition Audit and test how AI-free experiences impact brand engagement Develop unique branded research to ensure mentions in GenAI search Gartner for Marketing Follow Us on LinkedIn Become a Client 2Gartner Marketing PredictionsGartner Marketing PredictionsBy 2026,80%of advanced creative

5、roles will be tasked with harnessing GenAI to achieve differentiated results,requiring CMOs to spend more on talent.AI will increase creative talent spending,not reduce itThe evidenceMore than half of marketing teams(64%)are already leveraging AI to create campaigns.However,initial digital experienc

6、es created with the help of GenAI are lackluster.This demonstrates the need for a more strategic approach to help in-house and outsourced talent explore new ways to adopt GenAI to enhance their work.The impactGenAI will expand creative possibilities by enabling the development of more concepts and c