1、New Frontiers:Fashion in the MetaverseANNA SHVETS INDEX123 4 Web3 in the Metaverse Fashion in the MetaverseKey PersonaeKey TrendsAURO.BOROSIntroducingWeb3&The Metaverse1GUCCI GARDEN X ROBLOXOmnichannel More personalization10IRL to metaverse1112Experience,shop,enjoy13Back IRL14DigitalPhysicalImmersiv

2、eThe new omnichannel151 person1 walletMultiple environmentsFreeRespectedEngaged16Pitfalls with 3rd party dataZero party dataDependance on GAFAsOwnership&freedomWallet-based digital identityScattered digital identityFashion in The Metaverse2POLIMODA How can Fashion Brands Enter the Metaverse?1.Gaming

3、 Collaborations2.Virtual Influencers3.“Phygital”Fashion4.Pure Digital FashionFashion in the MetaverseKUKI_AI.Fashion in the MetaverseFashion x GamingGaming was where digital fashion all began,with virtual reality games like Second Life and The Sims foreshadowing our reality in 2022.The gaming indust

4、ry is worth more than that of film and music combined,thus it is logical that collaborating with popular games like Fortnite or Roblox is a first entry point into the metaverse for many brands.Branded skins and wearables for avatars is the most common approach brands take to collaborate with gaming

5、platforms.According to a survey conducted by Vice,avatars/skins in video games is the most popular way in which gamers interact with the metaverse.Fashion x Gaming 4.2.3.5.1.1.BURBERRY X HONOR OF KINGS 2.NIKELAND X ROBLOX3.LOUIS VUITTON X LEAGUE OF LEGENDS4.GUCCI X ANIMAL CROSSING5.POLO RALPH LAUREN

6、 X ZEPETOA First Entry into the MetaverseBalenciaga x FortniteGucci x RobloxStefan Cooke x The SimsBalenciaga created a series of in-game skins paired with a physical capsule collection dedicated to their Fortnite collaboration.The digital looks were based on runway designs from FW 21 and SS 22 coll