1、IZEA INSIGHTS SPECIAL REPORTJULY 2023First Look:The Impact of Threads IZEA Worldwide,Inc.2023 All Rights ReservedBACKGROUNDGOALSWe surveyed over 1,200 U.S.social media users to help understand the adoption,usage,and awareness of Threads,Metas newly launched text-based Twitter rival,during the platfo

2、rms first 10 days.Provide insights for our customers to help them understand the potential benefits,applications,and challenges of incorporating Twitter and Threads in their ongoing marketing campaigns.Inform,educate,and assist content creators as they consider expanding their reach to this new soci

3、al media platform.Provide valuable insights to our solutions partners to help them navigate the evolving Creator Economy effectively.SAMPLE POPULATIONU.S.SOCIAL MEDIA USERS1,230 RespondentsAll respondents were required to have an internet connection in order to participate in the survey.United State

4、sGEOGRAPHYDATA GATHERED7/15/237/16/23TOAll respondents were required to have an internet connection in order to participate in the survey.United StatesGEOGRAPHYDATA GATHERED0%5%10%15%20%25%30%35%40%18-2930-4445-606024.5%30.0%24.5%21.0%SEX0%10%20%30%40%50%60%MaleFemale54.1%45.9%AGETHREADS LAUNCHGen X

5、 was most likely to join Threads,with 36%of those ages 45-60 creating an account,compared to only 9%of those over 60.More males than females signed up,with 33.2%of males joining compared to 21.9%of females.Social media influencers continued their roles as trendsetters,with 60.9%creating accounts in

6、the first 10 days.WHO IS ON THREADS:FIRST 10 DAYSThreads launched on July 5,2023,and had as many as 100 million sign-ups within the first week.Our survey,conducted July 15 and 16,looked to see who downloaded the app,how often they are using it,and what drove them to join.36%OF RESPONDENTS AGES 45-60