劳埃德银行(Lloyds Bank):2021年英国消费者数字指数报告(英文版)(82页).pdf

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劳埃德银行(Lloyds Bank):2021年英国消费者数字指数报告(英文版)(82页).pdf

1、UK ConsumerDigital Index 2021The UKs largest study of digital and financial lives2 2Contents UK Consumer Digital Index 202103 About us04 Executive summary06 Partner quotes07 Consumer Digital Index Methodology38 Case studies46 Reflections47 Partner quotes49 Thanks to our Partners51 Appendix08 Chapter

2、 One UK digital lives in 2021 09 How digital is the UK?12 Spotlight on benefit claimants 13 How are people engaging digitally?18 National and regional digital engagement 19 Spotlight assistive tech 20 Chapter Two Digitisation and financial behaviours 21 The digital impact on financialbehaviours 22 F

3、inancial lives in a pandemic 25 Digital services and consumerbehaviour 26 Chapter Three Digital attitudes and ambitions 27 Those online 29 Those offline 31 Supporting digital capability andconfidence The 2021 UK Consumer Digital Index is the sixth in the series.It uses the behavioural and transactio

4、nal data of one million consumers to build a view of digital engagement in Britain.Join the conversation:#ConsumerDigitalIndex LloydsBankNewsDigitalSkillsIau3 3Over the last six years,the Lloyds Bank team have used a unique dataset,analytical and research capability to understand how digital the UK

5、really is.Sharing this knowledge has led to a collaborative approach,working with industry partners,think tanks and Government.The insight has shaped a number of policy outcomes,community interventions and broader awareness of the impact that digital confidence and capability can have on peoples liv

6、es,work and UK plc.It has also shaped our own work.Our Lloyds Bank Academy programme was launched as a pilot in Manchester with Greater Manchester Combined Authority,libraries and charities as key partners.Since then,we have expanded to Bristol,London,Leeds,the North East,Yorkshire and the South Wes

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