1、5G value:Turning performance into loyaltyExploring what drives 5G network satisfaction and user retention28Markets covered in the study37K+Consumers surveyed globally10K+Active 5G users were interviewed1.5bnConsumer opinions represented25G value:Turning performance into loyaltyContentsEricsson Consu

2、merLab has been at the forefront of exploring the consumer potential surrounding 5G adoption.This report is part of an exclusive research series tracking 5G consumer market evolution for half a decade,making it the most extensive global consumer study on 5G thus far.One year on from our previous rep

3、ort 5G:The Next Wave we have undertaken an additional survey to assess consumer sentiments regarding 5G adoption,satisfaction,usage and more.Conducted between May and June 2023,our online interviews engaged with 37,000 consumers across 28 markets,including 10,000 active 5G users.02 Methodology03 Key

4、 findings04 5G network satisfaction drivers are evolving beyond coverage 05 5G is reshaping video streaming and AR usage 06 5G performance at key locations influences consumer loyalty07 5G consumers are willing to pay a premium for differentiated connectivity 08 5G pulse of India:A dive into experie

5、nces and expectationsMethodologyThe respondents are a representation of the online population aged between 15 and 69 within the surveyed markets,providing a statistical reflection of the opinions of a total of 1.5 billion consumers and 650 million 5G users.Our research explores whether exceptional n

6、etwork quality can act as the primary driver for 5G adoption and customer loyalty.This understanding creates fresh opportunities for communications service providers to leverage the potential of 5G in the forthcoming wave of technological advancements.CanadaSwedenDenmarkSouth KoreaJapanTaiwanMainlan