1、The new era of connected media2Contents3 Introduction4 An ever-evolving ecosystem Continuous growth in ad spending Increasing complexity Changing consumer behaviors Tech revolutions Working towards a remedy 7 Its everywhere and always accelerating Localization Key Performance Indicators Data Content

2、 creation9 What problems are we solving?Organizational dilemmas Setting the right objectives How to balance campaigns Data-informed decision-making AI-enhanced content creation11 Introducing Connected Media Our Connected Media services Our channels 16 Success stories Revolutionizing outdoor brand di

3、stribution Precision lead generation in luxury property sales Growing portfolio revenues with Amazon DSP Ultra-personalization of cinemas in the age of streaming 19 Embracing the power of Connected Media Connect with us 22 About Wunderman Thompson3Introduction We live in an age when every scroll,cli

4、ck and swipe generates a lasting digital footprint.The realm of marketing and media is evolving by the minute,and brands rise and fall with viral trends.Here,strategies mutate at a rapid pace,and the distinction between consumers and creators becomes blurred.This interconnected world of media is a s

5、pace in which businesses fiercely compete for attention,relevance and conversions in ways that would have been unthinkable even a few years ago.This digital world is expanding in size,complexity and relevance.Statista 2023Spending in billion US dollars2004006008001000Digital advertising spending wor

6、ldwide from 2021 to 2026 (in billion US dollars)4An ever-evolving ecosystem5Continuous growth in ad spendingWorldwide digital advertising spend has been in a perpetual upward spiral for years and is projected to reach$836 billion by 20261.In the pursuit of consumer attention,companies around the wor