1、September 2023Superstore and GroceryLeaders TransformingRetail MediaDiscover how major brands are driving innovation in theretail media space and how location intelligence can takein-store advertising to the next level.Overview3Superstores:Understanding Shoppers In-Store and on the Couch4Walmart:Fin

2、ding Myriad Ways to Connect4Scoring a Goal with Sports Fans5Sams Club:Reaching Mission-Driven Shoppers7Enhancing Grocery Retail Media Strategy With Demographics10Ahold Delhaize:Appealing to Different Age Groups11Kroger and Cooler Screens:Homing in on Audiences With Pinpoint Accuracy 12Retail Media:A

3、 Triple Win13Key Takeaways14 2023 Placer Labs,Inc.|More insights at placer.ai|2OverviewRetail media networks(RMNs)advertising opportunities provided by retailers eitheronline or in their physical stores are catching on like wildfire.And companies acrossindustries are stepping into the fray.Two segme

4、nts in particular superstores and grocery chains continue to spearheadthe RMN revolution,especially when it comes to utilizing physical stores.With massivereach and diverse customer bases,retailers in these categories are particularlywell-placed to help brand partners connect with new audiences.And

5、while much oftheir retail media activity still takes place online,superstore and grocery retailers areincreasingly leveraging their large store fleets to lean into in-store and omnichannelRMN initiatives.Indeed,grocery chains and superstores,perhaps even more than other retailers,stillattract more v

6、isitors to their physical stores than to their websites.This means thatadvertisements in grocery chains and superstores offline channels will potentially beseen by many more people than online ads published through the retailers digitalchannels.And by embracing holistic strategies that account for p