1、20232023.12INDEX耳机市场规模未来发展前景01日常听音场景专业运动场景沉浸娱乐场景02市场格局用户需求0301500:Statista,Counterpoint,Canalyst,Meet Intelligence4$68$46$37$38$77$164$289$373$476$576$679$769$819$859201220132014201520162017201820192020202120222023E2024E2025E2026EA2DP5.012-16 CAGR 19%16-21 CAGR 48%()21-23 CAGR 18%23-26 CAGR 8%-:Meet
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4、olume-15:Qualcomm,Meet Intelligence1643%17%-201520212023SonyLDACAptxlosslessL2HCCDSONY2021CDAirpods Pro2$169Sony LinkBuds S$178Vivo iQoo TWS1$53Huawei Freebuds Pro3$213AirpodsSONYLDAC150VIVOHUAIWEICD200:,Meet Intelligence17-SkullCandy Rail ANC TWS2023$99.99Sony WF-1000XM52023$299.99AI:Statista,CVS H
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6、()60+2202296M2023Ear(2)$1494.5gHi-res36hrEar(stick)$994.4g12.6mmPhone(2)$699Nothing OS 2.050MP6.7LTPO AMOLED NOTHING:,Meet Intelligence 22NOTHING 2021NOTHING Ear(1)20233Ear(2)28.3()NOTHINGSelfridgesKithKaDeWeLane CrawfordEar(2)ShortCircuitWVFRM PodcaWaveform Clips156.2 NOTHING:,Meet Intelligence 23N