1、2|W PV I P.COMSalary ReportContent Matters 2023As we learned from our Content Matters 2023 Report,the value of content is clear.Content budgets and teams continue to grow during economic uncertainty,and leadership is starting to understand the connection between content and revenue.But ultimately,an

2、 organizations ability to harness contents potential is only as good as the people executing that content.What is the first way to attract and retain top talent?Salary.During this unique economic environmentlayoffs coupled with a tight labor marketwe wanted to learn how salaries have been affected.W

3、e looked at salary data through multiple lenses to discern the state of pay in the content industry.Read on to see whos up,whos down,and how you stack up against your industry peers.2|W PV I P.COMIntroductionSection I:Report highlights3Section II:Changes in salaries by.Role4Industry5Geography6Market

4、ing team size7Company size8Section III:Connections between salaries and.Leadership buy-in9Content output10Budget outlook11Content analytics tools usage12Section IV:The state of content strategies136|W PV I P.COM3|W PV I P.COMOn average,content marketing salaries increased from 2022 to 2023,but the c

5、hanges vary across roles,industries,and organization size.Heres a snapshot:Executives took a pay hit There was a surge in employees crossing into six-figure salaries Media and publishing salaries are trending downward Salaries are beginning to recover from the effects of the pandemic Larger organiza

6、tions pay bigger salaries Organizations that use content analytics average higher salaries than those that dontAverage salary,by yearSalary highlightsHI GHL I GHTS$125,000$100,000$75,000$50,000$25,000$02022$109,778$118,0342023Whats the deal?In 2023,global events are driving salary discrepancies as m