1、The 2023 Trend Report|1The 2023 Trend Report|2In our 2022 Nourish Trend Report,I wrote that we were at an inflection point.Climate change had become an unignorable issue,with consumers demanding action from brands.Food inflation reached historic highs.And every generational cohort clamoured to be he
2、ard.Now were about to jump a decade forward on these issues,similar to how COVID accelerated the rate of change and adoption of online food and grocery ordering.Instead of a gradual trajectory,we will see trends leaping into the future.You might say were on the launching pad.The Future is Transforma
3、tiveA word from Jo-Ann McArthur,President,Nourish Food Marketing Weve moved beyond the point where individual actions make a real differenceIt will take a coordinated systems approach to solve climate issues.The US government has passed the most significant climate legislation in history(with a Troj
4、an Horse-type name the Inflation Reduction Act or IRA),targeting an estimated 3242%reduction in emissions compared to 2005 by the end of 20301.At COP27 in November 2022,experts and world leaders discussed food production for the first time surprising given food production is linked to 35%of total hu
5、man-made greenhouse gas emissions2.Expect a greater government and societal focus on food systems,food security,food sovereignty,and regenerative agriculture practices.For example,soil health is now recognized as being linked to human and planet health,something farmers have known all along.Climate
6、change now registers with all our senses including tasteIndeed,farmers are on the frontline of climate change,but its hard for even the average consumer not to notice or be affected by it.In one Saturday edition of the Globe&Mail newspaper,11 articles or ads were related to climate change.In a New Y