1、EY Future Consumer IndexWave 12June 20233%30%26%23%15%3%None of theseHigh school/secondary schoolUndergraduate degreeGraduate degreePost-graduate degreeDoctoral degreeEducationWhat is the EY Future Consumer Index?Page 2The EY Future Consumer Index is based on regular surveys conducted exclusively fo

2、r EY andtracks changing consumer sentiment and behaviors over time and identifies emerging consumer segments.It gives us longitudinal indicators and a unique perspective on which changes are temporary reactions to a current disruption and which point to more fundamental shifts.The latest survey took

3、 place from 15 October 2022 to 14 April 2023 and covers 21,005 respondents from 27 countries.Wave12Week14 April#of respondents21,005China1,103USA1,500Canada500UK1,000France1,000Germany1,000Australia1,000New Zealand500Japan1,000India1,000Brazil1,000Vietnam1,000Nigeria1,001Netherlands500Saudi Arabia50

4、0Denmark300Sweden500Finland300Norway300Indonesia1,001Italy500Spain500Mexico1,000South Africa1,000Chile500Argentina500Thailand1,00050%50%FemaleMaleGender12%34%30%23%1%Gen ZMillenialGen XBaby boomerSilent generationGeneration30%51%19%LowincomeMiddleincomeHighincomeIncome BandEY Future Consumer IndexPa

5、ge 3Page 3Five consumer types companies need to understandEY has identified five emerging groups who will shape future consumption in GlobalPage 4Source:EY Future Consumer Index,June 2023Affordability firstHealth firstPlanet firstSociety firstExperience firstFinancially concernedSaving,not spendingL

6、ow-cost sustainableFocused on health and safetyLess concerned to actually get sick(Price)conscious consumptionMore mindful consumptionFavoring local productsExpecting transparencyOwning fewer,better thingsBelieving together is betterConsider the“big picture”in their doingFinancially&socially optimis