1、2023.102202320233Contents4第一章第二章2023520236 Source:Meet Intelligence010203TA7 Source:Influencer marketingHub,Meet IntelligenceKOL27%2021KOL1,000+202383%202320238 Source:Aspire,Meet47%KOL41%KOL37%35%KOL69%67%/46%18%/KOLKOL*:WARC 2022-2023KOL400+KOL400+9 Source:Statista,Meet201820222026E80.7263.4435.4C

2、AGR34.4%CAGR13.4%2018-2026E141.816%2022TOP522 VS 2142.518%8.922%5.423%3.929%30%202310 Source:Meet Intelligence&Web3.0202311Source:Meet IntelligenceMCNMCNAgencyAgencyMCNSaaS()$/$Saas&/MCN2023/KOL/12TA Source:Meet IntelligenceLil MiquelaLOral Paris MIMMACristianoSelena Gomezkylie jennerTom hollandKim

3、KardashianVMrBeastLike NastyaMarkiplierTechnical GurujiChrisFixYoga With AdrieneRyans WorldNarins BeautyFede VigevaniNikkie de JagerNimyaJEANNE DAMASRoujeAsiyamiA.AuKOL202313TA Source:Wotokol,Meet1M+500k-1M50k-500k10k-50k10k#:80%:62%3C:45%:17%#3C80%&2023*:1%:1%:4%/:2%:34%:3%1%/:2%/:1%:9%:1%:2%$/3C/3

4、C/14 Source:Influence.co,MeetTikTok2023MCN/YT/MCN*:=/lnfluence.co,240+INS/YT/TT/SNAP,2023815 Source:Influencer marketing Meet 56%51%42%38%TikTokInstagramFacebookYouTube202210+12+29+20+500YT1.92221286%80%z105 77%85%1FB Story350FB0%1%2%12%24%17%0%1%5%16%14%8%55-6445-5435-4425-3418-2413-1756%44%0%1%4%2

5、4%19%4%0%1%7%22%15%3%55-6445-5435-4425-3418-2413-1752%48%1%1%3%12%17%8%1%4%8%22%16%6%55-6445-5435-4425-3418-2413-1743%57%4%6%9%12%9%2%4%6%11%18%13%3%55-6445-5435-4425-3418-2413-1744%56%TikTokInstagramFacebookYouTube TT/INSFB/YT18-44TTINSYT2023/TT INSKOL FB YT16 Source:Hypeauditor,&KOL+VlogFeedPost I

6、NS story FB Live FB Story*210+1+KOL730+1+KOL200+1+KOL200+1+KOL&$20-$7,000/$60-$16,234/$20-$3,500/*:KOL$25-$25,000/2023&/:20+&10k+:50+&5k+1817 Source:Meet Intelligence/2017Amazon Influencer Program20197AliExpress Connect202210Walmart Creator20207Amazon Influencer Program2021Amazon/URLAliExpress CPS/S