1、Newzoos Global Gamer Study 2023Copyright&Redistribution Notice2 Newzoo 2023Gaming engagementPlayingSpendingViewingGaming x Consumer Brands4671419253034 Newzoo 2023Gaming captivates newer and more diverse audiences with each passing generation.Consumers increasingly engage with video games and platfo

2、rms beyond playing,especially as developers and publishers adopt new business models and technologies to delight younger generations of gamers.Whats more,consumers across every generation are weaving games more closely into their lives.Games are,in parallel,becoming a more significant element of the

3、 marketing mix for companies in the industry and far beyond.Understanding why gamers across generational divides play,view,create,and spend on games is and will continue to be essential in the battle for consumer time and money.Learning more about your target audiences can illuminate what may resona

4、te with them now,as they get older,and as they introduce gaming to future generations.We hope you enjoy this free report.Please get in touch to learn more about subscribing to the Global Gamer Study,the data engine behind this report,which covers 36 gamer markets worldwide.Happy reading!Head of Cons

5、umer InsightsResearch Manager4 Newzoo 2023All generations engage with gaming,and with every new generation,gaming expands its reach.Even 40%of Baby Boomers engage with games,emphasizing its enduring appeal.Today,game enthusiasts of all ages engage in many ways,including playing,viewing,socializing,a

6、nd creating.Younger generations are more likely to engage across every one of these dimensions.Gaming also serves as a social outlet for many,while an increasing number of players identify as gamers.1 Game Enthusiasts are consumers who engage with gaming through playing,viewing,owning,and/or social