1、06/06/2022INDEPENDEN T P U B L I C AT I O N BY#0868R AC O N T EU R.NE TMARKETING&CREATIVITYINFLUENCERS FACE NEW REGULATIONSM&S FOODS GEN-Z MARKETING ESSENTIALS1206THE SECRET OF NIKES MARKETING SUCCESS17M A R K E T I N G&C R E AT I V I T Y02A GLOBAL CREATIVE PRODUCTION POWERHOUSE.Brought to you by Ta

2、g Worldwide.WORK FASTER.SELL MORE.DIGITALYou cant create great marketing without great technology.Fully Integrated,End-To-End Marketing Technology From managing omnichannel campaigns and automating content creation to briefing and driving intelligent insights to improve campaign and production perfo

3、rmance sustainably,DI does it all.From data to delivery,DI has the tools and modules to accelerate your marketing ecosystem.Are you looking to revolutionise your marketing technology and reach your consumers faster?Scan the QR code or get in touch with our Global Head of Production Technology at:Mar

4、k.KR A C O N T E U R.N E T03Reports editorIan Deeringhroughout his long career in advertising,Elliot Harris has helped to create many commercials,but none has gener-ated anything like the response achieved by one that he worked on recently for a common household cleaning product.The ad depicts a day

5、 in the life of a family with two teenage daughters,one of whom is living with autism.Her parents go to great lengths to ensure that she attends school,only for her to want to go home after an accidental bump into another pupil.In search of some comforting stimu-lation there,she plays the drums loud

6、ly enough to rile her sister,who takes revenge by hiding her favour-ite hoodie,which their father has just treated with Vanish stain remover and laundered.Until this item is back in her possession,she cannot face returning to school.The key message is that the brand,which is designed to make clothes