1、IBM Institute for Business Value The State of Salesforce 202324Who is creating more value from the Salesforce platform and how?Over the past year,Salesforces business solutions have continued to evolve to meet the needs of its 150,000 global customers.But to me,as the leader of IBMs global Salesforc

2、e business,the real power of Salesforce is the ecosystem providers,partners,and customers.Simply put:the value of Salesforce is more than the sum of its parts.We are proud to partner with Salesforce,helping to influence the direction of future innovations and deliver incredible value to our collecti

3、ve customers.As part of the consulting ecosystem,we welcome the opportunity to give back.The annual IBM State of Salesforce is chief among our contributions to the Salesforce community.IBM has a unique perspective as a top Salesforce customer,systems integrator,technology partner,and market research

4、er,and we highly value our special role in the ecosystem.Each year,and especially during more challenging times,State of Salesforce is our version of a thank-you note to the broader Salesforce ecosystem.Our world-class thought leadership think tank,the IBM Institute for Business Value,drove the rese

5、arch and insights youll find in this report.Its mission this year was straightforward:find and engage a broad cohort of Salesforce customers,focusing heavily on those that are trailblazing and reinventing through good times and bad.Then learn more about how they uncover value for their customers and

6、 their shareholders,year after year.What you will find inside is the result of a years worth of research,engaging 3,459 executives,to determine what the leading Salesforce customers are doing to deliver,not chase,enterprise value.So,our giveback to the Salesforce community this year is to illustrate