1、2023 Korn Ferry China Consumer CEO Survey9 SECTORSPersonal Care&Home CareFood&BeverageLuxury FashionQSRRetail ChainApparel,Footwear&AccessoriesBeautyConsumer ElectronicsInternet&OthersRETAILFMCG57 CEOSSummary Findings Market has become more conservative in economic and industry outlook compared to s

2、ix months ago.Many companies are expecting stronger recovery in 2025 55%of surveyed CEOs anticipate actual 2023 below budget Consumer polarization becomes more obvious.Downgrade in spending clearly a pattern across all sectors Channel mix seems to stabilize in 2023.Limited changes in both physical d

3、istribution and online business Companies look to build/develop talents from within.Focus is to retain top talents and drive productivity versus attracting from outside19%46%33%2%0%59%33%2%0%6%2023 FebHow optimistic or pessimistic are you about the future consumer industry outlook over the next 12 m

4、onths?Q1Very OptimisticOptimisticNeutralPessimisticVery Pessimistic2023 Sep 80%surveyed CEOs are neutral or pessimistic about the outlookHow is your business currently trending in comparison to 2022?Q244%14%Slightly lower than 20225%Considerably lower than 20229%About the same or no change28%Conside

5、rably higher than 2022Somewhathigher than 2022How do you forecast your companys business performance in 2023?Q3Significantly exceed target10%35%46%Meet or slightly exceed targetSlightlybelow targetSignificantly below target9%55%surveyed CEOs forecast their 2023 results below target16%7%14%26%23%14%=

6、0%,=5%,=10%,=15%,=20%Half of surveyed CEOs anticipate 0-10%growth for 2023Winners(top 15-20%)take all?What is the%growth you anticipate for your sector in 2023?Q48 out of 57 surveyed CEOs anticipate sector decline in 2023What is the%growth you anticipate for your sector for 2024?Q5Market is much mor