1、1TRENDS REPORT 2022-20232One year on from our fjrst trends report the world is rapidly changing with much still in fmux.While things arent quite back to normal yet following the disruption of the pandemic,the entries to this years Pentawards competition reveal a bright future ahead for the global pa

2、ckaging design community.Having looked through the 2,000 entries from over 60 countries across fjve continents,weve had privileged access to the latest developments in packaging design around the world.We also held our inaugural Pentawards Festival this year,which brought together expert opinions an

3、d insights from across the industry.From all of this,we have identifjed the 10 key trends that are set to shape packaging design in the year to come.Some have developed out of trends we observed in last years report and others are emerging trends that we are set to see carve the way forward to futur

4、e developments in packaging design.Were delighted to share these insights with you here and hope you fjnd them a useful guide to where the packaging design sector is today and where its heading to next.The Pentawards TeamWELCOME3RISE OF THE CANpages 4,5SUPER PREMIUM GLASSpages 12,13CONSUMER-LED SUST

5、AINABILITYpages 8,9NEXT LEVEL SMART PACKAGINGpages 18,19PACKAGING AS THE PRODUCTpages 6,7ACCESSIBLE AND INCLUSIVE DESIGNpages 14,15HYPER BOLD VISUALSpages 10,11PACKAGING ON A DIETpages 20,21TACTILE DETAILINGpages 16,17DOODLESpages 22,234As predicted in last years report,weve seen a continuation of n

6、ew takes on traditional packaging.In this case:canned packaging.Perhaps its down to the drive towards using more sustainable materials,logistical reasons of being easier to pack,or simply to stand out from the crowd with something fresh.This trend has been brewing for a couple of years in the drinks