1、x1$x3$Retail ParadigmTheThe evolution of consumer shoppingA joint research study from:2The Retail Paradigm Shopping Behaviors and PreferencesAbout CatalystCatalyst is a performance marketing agency,serving some of the largest brands in the world.Omnichannel marketing services include paid search,SEO

2、,digital commerce,and advertising solutions across programmatic,social platforms,Amazon,Instacart and advanced analytics.As a part of the GroupM and WPP agency portfolio,Catalyst focuses on driving more impactful acquisitions through integrated,full-funnel performance marketing strategies.These stra

3、tegies extend beyond short-term KPI goals to fuel longer-term growth,drive deeper consumer relationships,and achieve enterprise-level objectives.Learn more at About XaxisXaxis is the outcome media company and GroupMs advanced programmatic business.Xaxis helps global brands achieve the outcomes they

4、most value from their digital media investments.Xaxis does this by combining innovative AI technology,advanced omnichannel solutions,data-driven creative,and worldwide programmatic expertise to transform digital media into real business outcomes.Learn more at 3The Retail Paradigm Executive Summary47

5、1116212528323638Executive SummaryIntroduction The Changing Nature of RetailSection 1The Evolving Buyer JourneySection 2 Shopping Behaviors and Preferences Section 3 Which Factors Drive the Consumer Purchase?Section 4 More People Buying Direct from BrandsSection 5 Consumers are Receptive to Retail Me

6、diaSection 6 The Future of the Retail ExperienceSection 7 Key TakeawaysMethodologyContent4The Retail Paradigm The rise of retail mediaboth on ecommerce sites and targeted to other digital properties based on retailer datais shortening customer journeys significantly.The entire buying process,from di