1、2023 Insights and Trends for Graduate Student RecruitmentLETS WARM UP WITH A POLLHOUSEKEEPING ITEMSThis is being recorded and the recording will be sent to you around midday tomorrow.A podcast version will also be available in the Enrollment Insights Podcast feed.Ill answer questions that were submi

2、tted during registration first and then get to questions that come in during the event today.You can ask those in the GoToWebinar panel which usually loads on the right side of your screen.niche.bz/2023gradOVERVIEW3rd annual surveyAlmost 2,800 responses from current searchers19%first gen undergrad61

3、%first gen grad students39%low income37%underrepresented minoritiesINCREASING INTERESTPsychology 600%to 12%of totalSocial work 400%to 4%of totalFine/performing arts 67%to 5%of totalMedical schools 50%to 6%of totalDECREASING INTERESTSocial sciences 64%to 4%of totalEngineering 43%to 4%of totalComputer

4、 science 33%to 4%of totalA NOTE ABOUT THE AGES OF RESPONDENTSRespondent ages ranged from 17-69Median age was 25Median for college grads was 322%current high school students52%current undergrads36%college graduates11%already hold one graduate degreeA NOTE ABOUT THE AGES OF RESPONDENTSPreferences were

5、 not significantly different among key groups targeted by admissions:current undergrads,college grads,or those holding a degreeProspective grad students want support and guidance,not marketing.PROSPECTIVE STUDENTS MUST HEAR ABOUT PROCESSES68%-Financial aid63%-Application requirements61%-Application

6、deadlines42%-Career opportunities36%-New programs/specializationsLess than 20%-Events,student life,research updates,faculty news,“just checking in”Prospective students are more growth oriented.73%of searchers are pursuing a degree for career advancement.Person