为汽车行业出海数字化保驾护航.pdf

1、为汽车行业出海数字化保驾护航Accompanying Automotive Companies on their Digitalization Journey abroad沈沛腾讯智慧出行战略总经理海外多个重点市场步入电动化和智能网联化的前夜Several key oversea markets on the eve of electrification and intelligent connectivity 全球汽车市场整体增长平缓，各区域发展参差不齐（1）Global automotive market CAGR is flat,with uneven development acros

2、s regions全球主要区域汽车销售，百万台Global vehicle sales by region,in million units555151618151514171817252627202020212022+1%年复合增长率CAGR3%China-1%North America-6%Europe7%Rest of Asia7%Rest of the world788180全球新能源车加速渗透（2）Global NEV penetrations are accelerating全球主要区域新能源车销量，千台NEV sales by region,in k units014614281

3、2721824735701031173316492856341031202020212022年复合增长率CAGR26%China6%North America18%Europe2%Rest of Asia1%Rest of the world8181+90%13%智能网联车渗透快速提升（3）Rapidly increasing penetration of intelligent connected vehicles智能网联新车渗透率，%The penetration of new intelligent connected vehicles02040608020212022202320242

4、025ChinaGlobal全球范围内最热门应用（4）Most Popular Apps Worldwide23H1新能源汽车普及率：亚洲其他市场2%；泰国11%；欧洲市场18%；德国28%NEV penetration rate 23H1:Other Asian markets:2%,Thailand:11%;European market:18%,Germany:28%.互联网推动全球市场拥抱智能化。车的智能网联化同样在爆发前夜Impact of Internet is expanding rapidly.The intelligent connectivity of cars is al

5、so on the eve of explosion.Source：（1,2）China Passenger Car Association；（3）IHS,China Association of Automobile Manufacturers,China Automobile Dealers Association,Deloitte；（4）Sensor Tower车的智能网联化将成为中国汽车行业出海的核心竞争力The vehicle intelligent connectivity will become the core competitiveness of Chinese automo

6、tive industry in its overseas expansion中国市场智能网联化进程领先于全球其他主要市场。In terms of connectivity and intelligent experience,Chinese auto market is in a leading position gloablly.对于中国车企出海而言，车的智能网联化会成为其核心竞争力。Intelligent connectivity will become the core competitiveness of Chinese OEM in the process globalizaito