1、Summer of SportMay the best marketing strategies win2 Summer of Sport 2021 MediaoceanIntroduction As this exciting summer of sport continues to captivate viewers around the world,the savviest marketers are working creatively and strategically to keep pace with every unique,real-time opportunity at p

2、lay.Taken collectively,the large number of sporting events this summer present a set of circumstances all marketers crave:waves of passionate,focused attention.Many of these events were either cancelled last year or delayed off a four-year schedule,further heightening the anticipation and creating o

3、pportunities for marketers to test strategies,evaluate results,and optimise for future campaigns.Just as in advertising,data and analytics now play a huge role in sports.Metrics inform everything from player value to game strategy and beyond.Advertising metrics do the same for engagement strategies

4、on social media and ad opportunities across linear TV and video-on-demand.Plus,the metrics highlight affinities between brands,athletes,and consumers.This summer of sport is a long time coming.Now that its here,lets rise to its challenges,learn from our efforts,and apply our new intelligence to all

5、future sports campaigns.The athletes are doing their best to win.So should you.3 Summer of Sport 2021 MediaoceanAll fans love the human element in sports,just as consumers love the human element in their favorite brands.Weighing each real-time opportunitys risk versus reward is the soundest of gamep

6、lans.Once youve made the decision,the easy part is delivering your message to the right people in the right places.IKEAs quick creation of the“Cristiano”is an excellent example of pairing the human element with reactive marketing.After Portuguese footballer and Instagram king Ronaldo declined two po