1、The 2023 Gift Card PlaybookTips and Strategies to Maximize Incremental Gift Card Sales and Build Loyal CustomersN O V E M B E R 2 0 2 2IntroductionGift cards,with their convenience and flexibility,have been a favorite of gift givers and gift recipients alike for decades.But within the last few years

2、,gift cards have grown even more in favorability,allowing gift givers to delight their loved ones despite challenges posed by the pandemic,inventory shortages,and shipping delays.Just like consumers,marketers,too,benefit from the power of gift cards.Not only are they a powerful substitute for consum

3、ers on the hunt for the perfect gift,but they provide an opportunity for marketers to influence gift card recipients future purchases and drive incremental sales and loyalty over time.With the holiday season upon us,and the new year following immediately after,its critical that marketers have the ri

4、ght strategy in place to capitalize on this gift card market.In this InMarket 2023 Gift Card Playbook,we unlock the key strategic recommendations for marketers to make the most of this large and powerful opportunity.67%of respondents plan to purchase gift cards during the 2022 holiday season.Base:58

5、2 US Adults Source:InMarkets 2022 Holiday Shopping&Travel survey.64%of gift cards are redeemed within the first 180 days.Source:PaytronixGift cards are the top gift this holiday season among survey respondents.In InMarkets 2022 Holiday Shopping&Travel survey,two-thirds of respondents planned to purc

6、hase gift cards this upcoming holiday season,the top gift among the nearly 600 consumers surveyed.4%10%13%14%14%18%27%27%31%41%56%67%0%10%20%30%40%50%60%70%80%TravelAlcohol beveragesExperiencesFoodSporting goodsJewelryBeauty suppliesElectronicsHome goodsToysClothesGift cardsBase:582 US AdultsSource: