Magellan AI：2023播客广告年中回顾报告（英文版）（20页）.pdf

1、All Content Copyright Magellan AI CONFIDENTIAL Do Not DistributePodcast advertising mid-year review20231All Content Copyright Magellan AI CONFIDENTIAL Do Not DistributeMagellan AI is the podcast media planning and measurement platform that enables brands and publishers to scale podcasts and track re

2、sultsTrack the competitionPodcastad spendBuild media plansAttributionGet intros to podcastsImpression verificationAll Content Copyright Magellan AI CONFIIDENTIAL Do Not DistributeMagellan AI recognizes host-read and produced ads on podcastsMagellan provides the audio and a machine learning-generated

3、 transcript for each ad,plus data on timing,position and brand.301:24:14AdAdAd00:00:29Pre-rollAll Content Copyright Magellan AI CONFIDENTIAL Do Not Distribute440,000+popular podcasts5 advertising markets:US,CA,AU,UK&DE3 languages:English,Spanish,GermanAll Content Copyright Magellan AI CONFIDENTIAL D

4、o Not DistributeGrowth in podcast advertising spend in 2022YoY growth in monthly spend,benchmarked against 20215192%186%175%151%137%126%117%126%127%135%129%146%JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember If March 2021 equals$1.00,March 2022 equals$1.75All Content Copyr

5、ight Magellan AI CONFIDENTIAL Do Not DistributeGrowth in podcast advertising spend in 2023YoY growth in monthly spend,benchmarked against 20226If May 2022 equals$1.00,May 2023 equals$1.41 126%122%125%132%141%149%January 2023February 2023March 2023April 2023May 2023June 2023All Content Copyright Mage

6、llan AI CONFIDENTIAL Do Not DistributeWho are the top spenders so far in 2023?The top 10 advertisers in H1 2023 spent an estimated$198M,+62%from 2022($123M)5 out of the 10 top spenders in H1 2023 were also on the top list in H1 2022RankRankAdvertiserAdvertiserYear over year rank Year over year rank