1、How App Download Leaders Are Winning1How App Download Leaders Are WinningAcquisition,Engagement,&Retention StrategiesHow App Download Leaders Are Winning2What does it take to be a Download Leader?Through case studies of actual campaigns,performance results,and competitive context,this report teaches

2、 5 strategies used by the Download Leaders to acquire,engage,and retain users and gain more market share.What does it take to be a Download Leader?For six years,Apptopia has been releasing full-year scoreboards of user acquisition winners and observing the leaderboard changes.For the first time,we d

3、istill for app marketers the growth,engagement,and retention strategies contributing to the 2022 U.S.Download Leaders successes.No matter your industry,you can learn from the data stories included.While they may have different value props,the mechanics and the way consumers behave are often very sim

4、ilar across mobile apps.Our mission is to help you outsmart your competition.We believe its not always the first movers that win but those that do it best.With that in mind,we invite you to read on to see whats driving results for the most in-demand apps of 2022.How App Download Leaders Are Winning3

5、Table of ContentsPLAYING OFFENSE WITH APP STORE SEARCH ADS 4Home Depots 100%Growth Over Lowes 5Expedia Doubles Downloads in 2022,Leapfrogging the OTA Competition 8CURATING THE RIGHT AD NETWORK MIX 12Temu Makes the Top 10 Most Downloaded Shopping Apps After September Launch 13 ACQUIRING QUALITY USERS

6、 WITH LOYALTY&REWARDS PROGRAMS 16IHG Leads the Top U.S.Hotel Apps in Engagement With Mobile Hospitality 17How Taco Bell Used Exclusivity to Increase Engagement 14%20TEAMING UP WITH ANOTHER BRAND TO UNLOCK NEW FANS 24#1 Education App Duolingo Dabbles in the Metaverse 25Merchant Partners Help Keep Cas