1、GAMINGSPOTLIGHT2 0 2 3 R E V I E WContentsGAMING SPOTLIGHT 2023Gaming Trends Were WatchingMobile Games That Defined H1 2023Mobile Ad Monetization+User PreferencesKey Themes+TakeawaysDATA.AI+IDC|GAMING SPOTLIGHT|20232DATA.AI+IDC|GAMING SPOTLIGHT|20232Todays Gaming Market&Its ChallengesGAMING SPOTLIGH

2、T 2023DATA.AI+IDC|GAMING SPOTLIGHT|20233DATA.AI+IDC|GAMING SPOTLIGHT|20233Mobile still stands as the largest opportunity in gaming,Mobile still stands as the largest opportunity in gaming,but ongoing updates to privacy regulations,macroeconomic instability,and rising competition has made acquisition

3、 and growth more challengingmade acquisition and growth more challenging.Finding new users and setting expectations for revenue growth has become tougher.New competition is constantly entering the mobile space and with mobile consumer spend set to remain about the same in 2023 as the previous yearwi

4、th mobile consumer spend set to remain about the same in 2023 as the previous year,its more important than ever to stand out from the market.In order to protect ones standing and not fall behind,staying ahead of trendsstaying ahead of trends is critical.Its no longer enough to ride the popular wave;

5、mobile gamers are varied and demanding.Staying on top of popular features and revenue driving updates mobile gamers are varied and demanding.Staying on top of popular features and revenue driving updates is the key to better DAU and stickiness.Without the right partnersWithout the right partners,get

6、ting visibility on competitors is time consuming and often unreliable.GAMING SPOTLIGHT 2023DATA.AI+IDC|GAMING SPOTLIGHT|20234DATA.AI+IDC|GAMING SPOTLIGHT|20234Todays Gaming Market&Its Challenges With rising acquisition costs,creative optimization is more impactfulcreative optimization is more impact