1、AMAZONADVERTISING GUIDEIN EUROPE2023 GUIDEAmazon sellers in 2023 confront a daunting challenge.Budgetary constraints andrising inflationary pressures hinder their path to profitability and sustainable growththrough advertising.Many brands seek intelligent advertising strategies to boost brand recogn

2、ition andrevenue on Amazon,either by venturing into new markets or refining their existingefforts.Understandably,advertising expansion in Europe has become a hot topicamong Amazon sellers in 2023.This guide outlines the prevailing trends affecting Amazon and European markets,enabling sellers to iden

3、tify success drivers and actionable strategies that improve theirAmazon advertising outcomes.Let s dive in:01CONTENTSWhy Europe?WhyAmazon?Why Now?Your 4 Biggest AdChallenges in 2023 The Best Opportunitiesto Win on AmazonAmazon Ad Types to Addto Your Campaigns Top 4 AmazonAdvertising TipsAmazons Five

4、 Tips GlobalSeller Success Pacvue+Amazon T02Why Europe?Amazons continued dominance in the eCommerce space has made it a key channel formany brands seeking profitability.This is especially true for brands looking to expandglobally.With Amazon sales currently growing faster internationally than in the

5、 U.S.,brands aretaking aim at new territories.Whether you are an Amazon sellercontemplating expansion into Europe or abrand with a proven track record of globalsuccess,its important to understand howthe current market trends are impactingEuropean retail media.Retail Media Market Growth in Europe 202

6、18 billion202625 billion(projected)Why Amazon?With such high projected growth in the coming years,brand sellers are seeking ways tocapitalize on Europes vast and desirable consumer markets,which boast more than350 million inhabitants in six Amazon marketplaces(UK,France,Germany,Italy,Spain,and the N