1、UNLOCKING THE GROWTH FRONTIER THROUGH SOFTWARE PRODUCT INNOVATIONFOREWORD Today,software products are an integral part of your company:a critical component of product functionality,customer experience,new services,and revenue generation.They have become the primary touchpoint to take the pulse of yo

2、ur customers and a source of continuous innovation which is crucial to thrive in todays rapidly evolving technological and user landscape.Naturally,enterprises want to maximize the value of their software product portfolio.However,many often struggle to deliver on this.While existing and legacy prod

3、ucts generate significant revenue for enterprises,their maintenance consumes considerable resources,depleting R&D budgets and limiting opportunities to create new and modernized products that can lead to long-term growth.“CTOs and CIOs of scaled enterprises often spend 60-80%of their R&D budget on j

4、ust the maintenance of their existing and end-of-life products and seek to strike the right balance between the funds required for innovation versus keeping the lights on.”,according to Everest Group.This sub-optimal allocation of the R&D budget is a symptom of R&D planning difficulties.Developing a

5、 cohesive R&D plan is complex because many factors need to be reconciled.These include a bloated portfolio comprising multiple software products with overlapping functionality,a deficit of software engineering talent,users reluctance to migrate to new products,and the need to continue to cater to th

6、eir legacy customer base.The key to resolving these difficulties is greater visibility into the software product lifecycle across the three phases innovation,development and enhancement,and end-of-life.It is the critical starting point for enterprises to make better business decisions,gain a competi