1、2023 NATIONAL ADMITTED STUDENT SURVEY 2023 Hanover ResearchHEDWP0423TABLE OF CONTENTS3/INTRODUCTION4/SUMMARY OF KEY FINDINGS6/COLLEGE APPLICATION FACTORS11/COLLEGE SELECTION FACTORS16/COMMUNICATION PREFERENCES18/FIRST-YEAR NEEDS AND EXPECTATIONS22/CONCLUSION24/APPENDIX28/ABOUT HANOVERHANOVER RESEARC

2、H FOR HIGHER EDUCATIONHanovers insights help higher education institutions strengthen their academic portfolios,maximize enrollment and retention,manage costs,improve brand perception,and engage alumni.From research to consulting and advisory services,our solutions address a comprehensive array of c

3、hallenges to achieve the best possible outcomes for our clients and the students they serve.BY THE NUMBERS15%increase in net tuition revenue our clients experience$500M in new program revenue$700M in total grant awards 11x average ROI with membership600+higher education members 3000+research project

4、s completed since 2020 For more information about Hanovers solutions and services,visit 2023 Hanover ResearchHEDWP0423INTRODUCTIONAs society shifts into a post-pandemic era,some aspects of higher education have been permanently reconfigured,and many institutions face ongoing student recruitment and

5、retention challenges.While national enrollment figures remained relatively flat between spring 2022 and 2023,they still lag behind pre-pandemic rates,and the number of students who“stopped out”before earning a credential increased 3.6%.In addition,public confidence in the value of a degree continues

6、 to erode with 56%of Americans skeptical of college education.For colleges and universities,its clear the“new normal”continues to be rocky terrain.However,there are some bright spots on the horizon,particularly among students who plan to enroll at a college or university in the 202324 academic year.