1、A Mid-Year OutlookOn the next big bet from the tech worldEXTENDEDREALITY The State of 2022In an Experience EconomyTodays customers are digitally savvy,demanding,and value driven.They expectbrands to be proactive,offer personalized solutions,and be sustainable in theirpractices.Given the increasing a

2、cceptance of a hybrid world,its no surprise thatcompanies are moving towards creating superior digital experiences across anomnichannel setup.Users have witnessed a pandemic for more than 2 years now,and are clamouringfor an enriched experience that goes beyond the 2D outlay a laptop or mobilecan pr

3、ovide.With this demand for improved CX and the rapidly evolving digital infrastructure,extended reality(XR)has gained tremendous interest from technology andbusiness leaders in equal measures.IntroductionThe pandemic has helpedaccelerate the developmentof emerging technologiesthat are more cognizant

4、 of modern-day challenges.XR brings together humansand computer-generatedgraphics for digitalinteractions.It can bedefined as the superset oftechnologies like mixedreality,augmented reality,and virtual reality.And,bybringing these technologiesto the fore,we are potentiallyunlocking an entire spectru

5、mof opportunities across boththe real and virtual worlds.According to the latest report by Emergen Researchi,theglobal XR market is expected to reach a market size of USD1,246.57 Billion at a steady CAGR of 24.2%in 2027.WhileNorth America continues to be the largest market for thetechnology,the next

6、 growth spurt will be driven by the AsiaPacific region.Closer home,the Indian market continuesto see fast adoption and growth in the XR MarketOverviewSource:Accenture Report:Virtual is the newrealityFig 1:The Indian Market for XR takes offIndia has the largest youth population(18-29)inthe world,whic