1、Cosmetics&Beauty ReportMethodologyField TimingJuly 21 August 07,2023Survey MethodOnline SurveyRegional Coverage NationalScreening CriteriaSelf-identifying as Asian,African-American,Hispanic or N.H.White 18+years TOTAL CATEGORY USERS 1,851516Hispanics424African American436Asians475N.H.WhitesKey Findi

2、ngsKey FindingsAbout 7-out-of-10 adults surveyed said they had purchased cosmetics and/or related beauty products in the previous 90 days.There was a significant increase in reported purchase of these products by men and Gen Z(ages 18-25)respondents compared to a similar survey conducted by ThinkNow

3、 in 2020.The biggest sources of information for consumers regarding cosmetics and related beauty products are friends and social media.When it comes to choosing what products to buy,consumers place the most importance on brands that are cruelty free,offer solutions for different skin tones and offer

4、 different price points.Celebrity endorsements are far less important.LORAL and Maybelline top the list of consumers favorite brands in the category.While Sephora,LORAL,CoverGirl and Maybelline are seen as the most“inclusive”brands in the category,about half of consumers still believe that the cosme

5、tic and beauty industry adheres to heteronormative standards.Detailed Detailed FindingsFindingsLetter indicate significant difference at 95%confidence level.Significantly more men report using cosmetic/related beauty products compared to 2020.There has also been a significant increase in purchase of

6、 these products among Gen Z(ages 18-25).Hispanics and non-Hispanic Whites are more likely to buy these products than AA/Blacks and Asians.Overall,7 out of 10 respondents indicated that they have purchased cosmetic or related beauty products in the past 3 months.Have you purchased cosmetics or relate