1、CONTINUOUS CONTENT OPTIMIZATION:The Key to Dominating the Digital Shelf Across RetailersCustom content for OneSpace by Food Dives Brand Studiohysically heading to the grocery store may soon be a thing of the past.In fact,the Food Marketing Institute predicts that in five to seven years,up to 70%of U

2、.S.consumers will regularly grocery shop online.Packaged goods marketers have jumped on board to navigate the digital aisle,but they are realizing it can be tough to get their products in front of their customers.Even so,they recognize the value in being among the top search results,which garner a w

3、hopping 64%of clicks.As consumers increasingly do their shopping online,grocery brands must ensure their products are front and center on the digital shelf.But achieving that is both a science and an art no longer can you reach the consumer with a generic product description.Successful brands Succes

4、sful brands realize they need to invest in high-quality product page content that is optimized for both search visibility and conversion.realize they need to invest in high-quality product page content that is optimized for both search visibility and conversion.And yet the challenge is that every di

5、gital shelf is different.Consumer search behavior differs from retailer to retailer,while each website also maintains proprietary requirements for accepting product content.Furthermore,you cant just set it and forget it:A variety of internal and external factors require product content to be regular

6、ly updated,and research has shown that the most successful brands are those that optimize their product content on a consistent basis.Heres everything you need to know to dominate the digital shelf in the grocery store of the future.P2Theres a whole new set of rules for enticing consumers to put you