1、The State of Mobile Gaming 2023An Analysis of Mobile Gaming Market Trends and Top Titles in the U.S.,Europe,and Asia0310182327 2023 Sensor Tower Inc.-All Rights Reserved|2GAME GENRE TRENDS THE RISE OF HYBRIDCASUAL EXTERNAL GAME SUBSCRIPTIONS NFT&CRYPTO GAMES MONETIZATION&META FEATURES TRENDS MARKET

2、OVERVIEW:WORLDWIDE MARKET OVERVIEW:UNITED STATES,EUROPE,ASIA CONCLUSION354462Game Genre Trends 2023 Sensor Tower Inc.-All Rights Reserved|3HypercasualArcadeSimulationPuzzleLifestyleActionTabletopShooterSportsStrategy$0$3B$6B$9B$12B$15B1.5B1.7B1.8B1.9B1.9B3.0B4.5B4.8B5.9B12.3B1.6B1.6B2.1B1.9B1.7B3.4B

3、4.9B4.8B6.0B13.7B20212022Mobile game downloads are affected by multiple factors today,including ATT policies that impact cost per install,the recession affecting user acquisition budgets and the overall post-covid cultural and macroeconomic recovery.But even if these factors influence the whole mobi

4、le gaming ecosystem,some types of games are more affected than others.Why?The top five genres by downloads in 2022 were the same as in 2021.Hypercasual remained on top in spite of a decrease of 10 percent in 2022 overall,a drop of 24 percent in Q4 2022,and a continued trend downwards in 2023.In 2022

5、,Simulation surpassed Puzzle as the No.3 Genre by downloads,fueled by Roblox and a new trend in Simulators,Sandbox and Tycoon/Crafting games utilizing a Hybridcasual product model.While each of the top 5 genres exhibited negative growth in 2022,Action games registered double-digit growth at 13 perce

6、nt in downloads,mainly due to the strong performance of Shootem Ups like Survivor.io and Action Sandbox games like School Party Craft which inherits game patterns from Roblox.Genres Saw Mixed Outcomes in 2022 Top 10 Game Genres by Worldwide Downloads,App Store and Google Play 2023 Sensor Tower Inc.-