1、 GENERATIVE AI IN THE ENTERPRISE SECTOR:HOW SUPPLIERS CAN MEET THE HYPEGENERATIVE AI IN THE ENTERPRISEHOW SUPPLIERS CAN CAPITALIZE ON THE INCREASED DEMAND FOR GENERATIVE AI IN THE ENTERPRISE SPACEGenerative Pretrained Transformer(GPT)applications like ChatGPT have ignited massive interest in Generat

2、ive Artificial Intelligence(Gen AI)since late last year.So far,the opportunities for Gen AI have been constrained to the Business-to-Consumer(B2C)space,with the Business-to-Business(B2B)largely undefined.In the long run,Gen AI has a colossal impact on the B2B space,with ABI Research forecasting it t

3、o contribute roughly$450 billion in value across various verticals by 2030,but several enterprise challenges are holding back adoption right now.The value of Gen AI is too great to pass up,from improved employee productivity,and operation efficiency to service augmentation and even widespread automa

4、tion.Chart 1:Generative AI Vertical Value Creation World Markets:2023 to 2030(Source:ABI Research)Were still at a very early stage of enterprise generative AI,with the first deployments being reserved for low-hanging use cases where the stakes arent so high.But further adoption is currently unlikely

5、 as risk-reward alarms are ringing across C-suite level executives,such as data security,Intellectual Property(IP)protection,copyright infringement,and the possibility of fragmentation,all underpinned by a significant skills and knowledge gap.Moreover,todays generative AI models are too big and gene

6、ral-purpose,lacking the performance,task efficiency,cost-effectiveness,and security necessary to meet enterprise investment criteria.But the supply side of the market remains active as they look to build out a successful business-to-business(B2B)proposition.Many juggernaut tech firms,as well as star