1、Original research on how marketers are navigating an economic downturn,shifting goals,and the need to show impact2023 MARKETING REPORTTop challengesand opportunitiesMarketers are a resilient group.The social and human crises of the past few years required them to view challenges from all angles,and

2、see opportunities instead of roadblocks.The lessons learned were about the importance of agility,the willingness to try brand-new approaches,and the breakthroughs that can come from making bold decisions.As an economic downturn looms,the pressures are intense,but different.Marketers are again faced

3、with a high-stakes environment where false starts and costly mistakes are not an option.Anticipating trends is difficult as economic uncertainty leads to more unknownsand a crowded marketplace makes it hard for even the best marketing to stand out amidst the noise.To help you chart a course of actio

4、n,we launched a study to understand the most pressing challenges and biggest opportunities facing marketers in 2023.This Momentive study was conducted from January 18-26,2023,among a sample of 1,127 workers in the US,including 544 marketing professionals.Respondents for this survey were selected fro

5、m the more than two million people who take surveys on the SurveyMonkey platform each day.Introduction53%of marketers say their company is experiencing more competition now compared to last year20%of marketers say their company is reactive vs.proactive to target market trends22023 MARKETING REPORT|T

6、OP CHALLENGES AND OPPORTUNITIESWhat youll find in this reportTHE BLOCKERSChallenges to marketers success1WHATS WORKINGThe opportunities2WHATS NEEDED TO SUCEEDMeeting goals,KPIs,and measuring impact3WHAT YOU CAN DOAsk.Listen.Act.41THE BLOCKERSChallenges tomarketers successThe economy,marketplace,and