1、Exploring Uncharted SurfacesMobile Marketing Handbook 2023|IndiaIt starts with a glance!STARTDoing the brand-newon MobileI.Foreword 01II.Epilog 551.A Brand-new Mobile-first World 03The Rise of the One-click ConsumerThe Age of One-click Experiences on the Lock ScreenOne Click to the New LiveThe One-c

2、lick Gamer 2.12.22.32.41.11.21.31.4Building Brand Love on a Brand-New Platform:The Lock Screen Marketing EffectBrand-new Ways of Driving Business GrowthThe Rise of Mobile Game AdvertisingHYPERLIVE:A Brand-new Way to Influence Your Audience2.The Brand-new Era of Lock Screen Marketing 223.The Future o

3、f Mobile Advertising in a Privacy-first World 51 ContentsVasuta Agarwal Chief Business Officer,Consumer Platform Advertising,InMobiForewordAfter two years of going through a pandemic and related uncertainties,digital platforms,particularly mobile,became the go-to for millions of Indians.The habit of

4、 shopping,gaming,discovering content,and staying connected on mobile grew multifold and stayed strong throughout 2022.This resulted in brands finding new ways to create meaningful mobile experiences for their audience and consumers constantly seeking such experiences.But a new necessity arose.012023

5、 MOBILE MARKETING HANDBOOK|INDIA.as accessing content,entertainment,and games involves a series of 7-8 steps from unlocking your phone and firing up an app to searching for what you want and then downloading or hitting play,how can one enable seamless and personalized discovery in the age of instant

6、 gratification?Advertisers today understand the need to enable instant discovery for their audience while shopping,gaming,or simply seeking content to watch.As consumers spend more time on their smartphones,they need more fulfilling experiences to catch their eye in the moment,turning these hypercon