1、MARTECH INTELLIGENCE REPORTT H I R T E E N T H E D I T I O NENTERPRISESEOPLATFORMS:A MARKETERS GUIDEInstall free today!2023 Third Door Media,Inc.1 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise SEO Platforms:A Marketers GuideScope and methodology.2SEO market overview.3Figure 1:Search engin

2、es are the top place consumers find new products and research them.3Figure 2:The global market for SEO software is expanding at a 14.4%compound annual growth rate.4The evolving SERP.4Figure 3:Google commands 93%of the global search market and 88%in the U.S.4 Figure 4:How often SERP features occurred

3、 in the top 20 results in Google.5AI chat interfaces.5Figure 5:Googles example of what search results could look like with AI features.6Algorithm updates and ranking.6The foundation:create content with humans in mind .7Successfully structuring data.7Technical SEO and user experience.7 Figure 6:Googl

4、e research correlates page speed and revenue.8Mature vendor market includes product suites and point solutions.8Enterprise SEO platform capabilities .9Link analysis and acquisition .10Keyword research/rank analysis.10Search intent-based analysis.10Custom site crawls/audits.11Content marketing and an

5、alysis.11 International search tracking.11Mobile/local analytics.11Technical SEO and crawling.12Direct implementation of changes .12Cross-device attribution.12Choosing an enterprise SEO platform.12The benefits of using enterprise SEO platforms.12Pricing/annual contracts.13Recommended steps to making

6、 an informed purchase.13Step 1:Determine whether you need an enterprise SEO platform .13Step 2:Identify and contact appropriate vendors.14Step 3:Scheduling the demo.15Step 4:Check references,negotiate a contract.16Conclusion.18Vendor profiles.19AgencyAnalytics.19Ahrefs.21ALPS.24Botify.27BrightEdge.3