1、HowUsersBehaveontheAppStores:The App Store vs.Google PlayContentsThe App Store&Google Play:Basic FactsFactors Impacting User Behavior on the App Store and Google PlayIncome&Spending PowerUser Experience(UX)Demographics and Other FactorsFinal ThoughtsHow to Embrace the Differences?App Monetization St

2、rategiesMarketing,User Acquisition,ASOA/B Testing,Validation&DesignHow Users Behave on the App Stores:The App Store vs.Google Play2Differences&Similarities in User BehaviorApp DiscoveryAcquisitionMonetization PreferencesExploration of an Apps Product Page:Perception of IconsExamining ScreenshotsWatc

3、hing VideosLeaving&Evaluating RatingsLeaving&Reading ReviewsReading DescriptionsGoogle Play and the App Store are the two biggest app marketplaces in the world with a global,joint market share exceeding 95%in terms of app downloads.They both constantly evolve,adding more features&tools for developer

4、s,publishers and marketers.Their design also changed over the years,to better connect apps with people.In 2023,they seem to be more similar than ever before.They are different though,and their users too.For example,creative assets that perform well on the App Store dont have to deliver the same resu

5、lts on Google Play,and vice versa.Those differences are often significant enough for marketers,designers and developers to take notice and adjust their strategies.How is user behavior similar and how is it different on Google Play and the App Store?How are these differences visible on app product pa

6、ges and how to embrace them to achieve success on both stores?To answer these questions,we turn to publicly available information,as well as our own data&statistics:mostly results of A/B tests,conducted with our platform SplitMetrics Optimize.First,we take a look at possible factors impacting the be