1、4 Content Tips to Maximize Your YouTube Budget this Holiday SeasonAn Insights Study from Pixability Pixability The Holiday Space on YouTubeTable of ContentsTip#1Start Your Holiday Content Strategy Early05Tip#2Drive Interest and Trust with Creators10Tip#3Increase Engagement with Short-Form Video13Tip

2、#4Focus Your Video Strategy on Trending ContentTakeawaysKey Takeaways For Advertisers17AppendixAbout Pixability 21204IntroductionIntroduction0322Data Methodology23 Pixability IntroductionWhile it may feel early to start thinking about the Q4 holidays,many brands are busy planning their end-of-year c

3、ontent strategies to reach holiday shoppers and maximize sales.And as nearly 80%of consumers say they use YouTube for shopping and browsing,YouTube is one platform brands cant afford to skip this holiday season.However,with so much content and so many brands vying for attention,its important to crea

4、te videos that stand out and resonate with viewers.We analyzed the performance of Pixability-run YouTube ad campaigns,Googles holiday trend data,and public YouTube data to uncover tips and tricks for driving interest and action for your brand on YouTube.Source:Google Pixability 3 Pixability 8.8M Tot

5、al Videos6.2K Total Channels1.8%Average Engagement Rate68 BILLIONVIEWSIN 2022-2023 YTDThe holiday space on YouTubeSource:PixabilityOne and YouTube API public data|January 1 2022-June 15 2023Metadata contains holliday keywords4 Pixability The way holiday shoppers will behave this year has shifted as

6、todays consumers have become more intentional.50%of consumers plan to start their holiday shopping before November,and according to Google,on average,consumers need 10 touchpoints to evaluate purchases.50%of Consumers Plan to Start Their Holiday Shopping Before NovemberSource:eMarketer;Google5Start