1、A framework for building trust among young generationsTHE CULTUREOF TRUSTDISTRUST HASPERMEATED CULTUREMisinformation,Disinformation,Polarization,Conspiracy Theories,Deep Fakes,etc.are poisoning us.IN THE WORLDLiving in Britain right now is bewildering.Who can keep up with the mind-bending required t

2、o continually separate fact from fiction,right from wrong?IN CULTUREFood journalism is broken,say multiple critics in the field.The problem is platforms like TripAdvisor and Yelp which were kind of invented for this type of situations are full of fake reviews.IN THE FUTUREAs more companies experimen

3、t with AI-generated faces for marketing and more,the line between real and fake becomes more blurred.Most people are pretty bad at telling a real face apart from a fake,algorithmically-generated one,according to a new study.When You Are Constantly Being Lied To,How Can You Hold Onto Your Reality?Ref

4、inery29,2022Why You Cant Trust Restaurant ReviewsVICE Life,2022People Trust Deepfake Faces More Than Real FacesVICE Motherboard,2022This generation has more access to information than any before it.But all this info doesnt necessarily help them determine who to trust.In fact,the massive influx of in

5、formation does just the opposite.There are contradicting“facts,”often from the same people or organizations,everywhere.And authenticity is what you say it is.The truth and trust are no longer built up over time and passed down through generations.They now change by the minute.FOR GEN Z,THE TRUTH HIT

6、S DIFFERENT 64%Of Gen Z say I am less trusting of others than before(the pandemic)64%71%SOURCE:VMG The Culture of Trust Study,2021-2022VMG Communities,Global,Fact vs.Fiction 2021in government is-5-7-7Gen Zs trust in media isin brands isTRUST IS AT AN ALL TIME LOW WITH GEN Z%points%points%pointslower