1、MAKING LASTING IMPRESSIONS WITH CREATORS MAKING LASTING IMPRESSIONS WITH CREATORS MAKING LASTING IMPRESSIONS WITH CREATORS ALEXIISTHERESEEXPERIENTIAL MARKETINGGYASILINJEEMILYPALLINIANDRESVIDOZAFrom concerts to games,people are directing their wallets toward experiences of all kinds.Eventbrites natio

2、nwide research reveals Millenials and Gen Zers highly value experiences and they are increasingly spending more time and money on them.But its not only these generations.Due to the pandemic,the entire world has become more aware that life isnt all about ourselves or our possessions.It is about creat

3、ing,capturing,and sharing moments with others.DONT JUST POST,PROMPT.DONT JUST TAKE,GIVE.DONT JUST SEE,FEEL.DONT JUST HEAR,LISTEN.DONT JUST TELL,SHOW.DONT JUST EXIST,EXPERIENCE.Shared experiences form deep social connections,which is why if a company is behind an event that evokes strong emotions,it

4、can help their brand build lasting customer loyalty.Brand Community Building Brand Community Building MARIO SORIANO ACCORDING TO A STUDY BY EVENT MARKETER,THREE-FOURTHS OF CONSUMERS STATE THAT PARTICIPATING IN A UNIQUE BRAND EXPERIENCE WOULD MAKE THEM MORE LIKELY TO PURCHASE FROM THE BRAND.Nike is a

5、n excellent example of this.Sneakerheads patiently waited for some limited-edition drops on March 26th,2022.This holiday is celebrated as Nike Air Max Day,the day that the shoe was invented.Nike didnt just celebrate online,but held an immersive and interactive experience for its brand community.MARI

6、O SORIANO Also referred to as event marketing or brand experience,experiential marketing has the potential to transport people from the ordinary to the extraordinary.It is anything but static.Experiential marketing involves unique and interactive events that engage consumers and lead to deeper and m