1、Megatrends in detail:The green economy represents an opportunity to supercharge New Zealand August 2023Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.BCG was the pioneer in business strategy whe
2、n it was founded in 1963.Today,we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholdersempowering organisations to grow,build sustainable competitive advantage,and drive positive societal impact.Our diverse,global teams bring deep industry and function
3、al expertise and a range of perspectives that question the status quo and spark change.BCG delivers solutions through leading-edge management consulting,technology and design,and corporate and digital ventures.We work in a uniquely collaborative model across the firm and throughout all levels of the
4、 client organisation,fueled by the goal of helping our clients thrive and enabling them to make the world a better place.BOSTON CONSULTING GROUP3This article is part of a series on BCGs Inaugural New Zealand Megatrends.It outlines the growth in one of the megatrends the green economy and the opportu
5、nity for New Zealand to become a leader in five areas:eco-tourism,sustainable construction,low-carbon energy system,sustainable food production,and green consumer products.The article also builds on the perspectives shared in The Ten Actions to Accelerate New Zealand Towards Net Zero.BCG predicts th
6、e value of the global green economy will reach NZD$9.4 trillion by 2030(see Exhibit 1).This presents one of the largest economic opportunities in decades for New Zealand given the countrys 100%Pure brand,pristine natural environment,abundant renewable energy resources,and sustainability-minded socie