路透社新闻研究所：2019年美国和欧洲在线新闻付费模式（英文版）(16页).pdf

1、| 1 | Pay Models for Online News in the US and Europe: 2019 Update Authors: Felix M. Simon and Lucas Graves An early version of this factsheet contained one inaccurate coding that has consequences throughout. Introduction As legacy news revenues continue to decline, and with the lions share of digit

2、al advertising revenues claimed by large technology companies, pay models have become an increasingly important part of the business of digital news. Digital advertising remains a key source of income; as Newmans (2019) survey of news executives fi nds, 81% of respondents say that it is still the mo

3、st important revenue focus, followed by subscriptions (78%), native advertising (75%) and various other sources of revenue. Nevertheless, subscriptions are a key priority for the news industry going forward, with over half (52%) of the executives expecting this to be the main revenue focus in 2019.

4、In April 2017, RISJ analysed the adoption of three dominant forms of pay models freemium, metered paywalls, and hard paywalls across leading news organisations in six European markets: Finland, France, Germany, Italy, Poland, and the United Kingdom (Cornia et al. 2017). This factsheet off ers an upd

5、ate to our original analysis based on the same sample of news organisations, in order to understand how the landscape has developed over the last two years. We also expand the original sample to include data from the United States for 2017 and 2019, given its importance as both an early testing grou

6、nd for pay models in news and as a major media market. Overall Findings and Diff erences by Sector The analysis presented here is based on examining the online off erings of more than 200 leadings news organisations across the seven markets. (See detailed methodology and sample at the end of this fa