1、 2023 Nielsen Consumer LLC.All Rights Reserved.Spotlight on:Spotlight on:The state of thepet care industryin 2023 2023 Nielsen Consumer LLC.All Rights Reserved.Spotlight on the state of the pet care industry in 2023 Our expert partnerContentsYou have growth goals.And were a strategic digital marketi

2、ng agency brimming with passionate people who deliver results with outstanding service.Plus,we protect our planet along the way.Our philosophy is simple:minimize your risk,maximize your return.Numbers dont lie,especially not to us.We forecast to make sure your money isnt wasted,then focus onfull-fun

3、nel optimization and targeting your most profitable customers based on lifetime value.We zero in on conversion at every step.An approach that won us Googles Global Award for Growing Businesses Online.And wed love the opportunity to help you out.24INTRODUCTION5MEET THE 2023 PET OWNER92023 KEY TRENDS

4、IN PET CARE17WHAT ELSE IS TRENDING?23PERSONALIZATION IN PET CARE30SEASONAL PET CARE33YOUR NEXT STEPS 2023 Nielsen Consumer LLC.All Rights Reserved.Meet our expertsMeet the experts:Fountain Partnership3Libby Masters Libby is responsible for developing,implementing,and overseeing strategy for our sear

5、ch-engine-optimization(SEO)clients.Before starting at Fountain,Libby was an SEO Manager for a fitness equipment brand.This client-side experience has been incredibly valuable when moving to an agency role because she can understand the in-house perspective.The main reason Libby loves digital marketi

6、ng is because its like completing a giant jigsaw puzzle,and SEO is so broad.One day,she could be creating an outreach campaign for a client and another fixing on-site technical issues.No two days are ever the same!Libby is also a keen runner and enjoys walking her dog,Arty.Noel Gonzales HernandezOn