1、How to Select an eCommerce Platform that Simplifies the Complexities of B2B SellingHOW TO SELECT AN ECOMMERCE PLATFORM THAT SIMPLIFIES THE COMPLEXITIES OF B2B SELLING2 The evolution of B2B sales toward digital accelerated rapidly as a result of the pandemic.With trade shows and other in-person sales

2、 opportunities canceled,B2B eCommerce took the lead.More than 7 in 10 B2B buyers now say they prefer digital self-service and remote sales rep interactions,McKinsey found.And because digital selling is efficient and saves on travel costs,the shift is likely to be permanent.More than a third of B2B p

3、urchases and replenishment orders now take place via fully self-service interactions.Forrester reported that US B2B eCommerce sales reached$1.7 trillion in 2021 and expects this volume to exceed$2 trillion in 2023 and$3 trillion by 2027.While many B2B companies have invested in B2B eCommerce website

4、s,its no longer enough to simply have a transactional site.B2B companies need to think beyond the cart and check out and consider how to deliver an exceptional end-to-end customer experience,including advanced search capabilities,account management tools,and more.Powering these experiences requires

5、an eCommerce platform that can solve for B2B-specific use cases.However,the journey of buying an eCommerce platform for a B2B company has grown complicated and oftentimes frustrating.Each vendor uses their own jargon to define the functions within their platforms,with little to no consistency in the

6、 market.Weve created this guide to help B2B buyers understand the functions B2B eCommerce platforms provide,what questions to ask when evaluating vendors,and when a B2B company should choose out-of-the-box over best-of-breed and vice versa.Table of ContentsMeeting the Higher Expectations for a Compl