冯氏集团利丰研究中心：2019年中国服装市场报告（英文版）（48页）.pdf

1、CHINA APPAREL MARKET UPDATE 2019 Asia Distribution and Retail Jun 2019 PART 1: MARKET OVERVIEW AND COMPETITIVE LANDSCAPE ANALYSIS TABLE OF CONTENTS Key Takeaways.p1 Market Overviewp2 Movement of Local Apparel Brands.p13 Movement of Foreign Apparel Brands.p27 KEY TAKEAWAYS 1 Chinas apparel market fac

2、es headwinds The apparel market continued its uptrend in 2018, posting the highest yoy growth since 2014 However, mounting economic uncertainty is posing significant challenges for the apparel market Sales growth of the market is estimated to decelerate to 3.5% and 3.2% in 2019 and 2020 respectively

3、 Womenswear remains the largest sub-sector ; childrenswear and sportswear show vast growth potential Both womenswear and menswear sectors have shown some improvements in sales after several years of decline led by growing saturation Childrenswear has delivered strong growth momentum following the fu

4、ll implementation of two-child policy starting January 2016 Sportswear posts the highest sales growth among all other key apparel sectors But due to overall macro uncertainty, sales growth of all apparel sub-sectors is expected to decline in 2019. Specialist retailers, department stores take hold in

5、 China apparel distribution Apparel sales at department stores have been falling over the years amid stiffer market competition and challenges from e-commerce players Internet retailing has kept delivering strong growth in recent years, making it the fastest-growing retailing channel in Chinas appar

6、el market Market share of top 5 apparel brands, 2018 1.Adidas, 1.9% 2.Nike, 1.9% 3.HLA, 1.1% 4.Uniqlo, 1.0% 5.Anta, 1.0% Local apparel brands accelerate expansion at home and abroad Diversifying product lines to increase market size to invigorate brand values Launching flagship stores and concept st