1、2023 Back-to-School Consumer Survey2023 Back-to-School Consumer SurveyThe 2023 Back-to-School Survey by Optimove highlights that 88%of consumers are steadfastly brand loyal and will return to their go-to stores and websites for back-to-school shopping.Additionally,a vast majority(86%)are predisposed

2、 to repeat purchases from the same brands as last year.Despite generally being budget-minded,parents or guardians are willing to spend more on educational needs.Approximately half of the consumers surveyed intend to spend more on school supplies in 2023,a noteworthy rise from past surveys during oth

3、er shopping periods including Holidays,Summer,and Mothers Day.In addition,as in past years,the bulk of back-to-school shopping(76%)will be initiated in July or August.While consumers are willing to invest more in school essentials,over seventy percent(70%)still prioritize price and quality.This cont

4、inues the trend Optimove has observed in previous surveys and indicates that budget consciousness remains,with shoppers keen on securing the right items for the academic year.In the shopping process,decision-making is predominantly driven by adults.Parents or guardians have reported being in control

5、 of purchases.Clothes and classroom materials emerge as priority purchases,and the trust in a brand and control over personal information remain non-negotiable for consumers.Based on these insights,brands can consider the following strategies,all underpinned by the principles of Customer-Led Marketi

6、ng,to cultivate consumerloyalty:2Executive Summary2023 Back-to-School Consumer Survey31.Loyalty Programs:Given the inclination of consumers towards preferred retailers,retailers should consider developing or enhancing loyalty programs to incentivize repeat customers.2.Value Proposition:As price and