1、Unboxing Must-Have Marketing Campaigns:Welcome EmailsHave you ever been blown off right from the start?Ever been“ghosted”just after meeting someonebe it a potential business contact,friend or dating partneryou really liked and thought you were hitting it off with?Whether youve experienced it first-h

2、and or just heard the horror stories,ghosting totally sucks.If you can relate,then you get why welcome campaigns arent just vital but critical to email success.Not only do they set the tone for the entire future of your subscriber relationships,they ensure those subscriber connections become relatio

3、nships.They pave the way for good deliverability(inbox vs.junk folder placement),and they create familiarity,appreciation,engagement and(most importantly)trust.Failing to send a welcome message after email sign-up or address capture is the digital equivalent of ghosting your subscribers.And we know

4、what happens to ghostersthey get blocked,ignored,forgotten or downright hated on.Unboxing Must-Have Marketing Campaigns:Welcome Emails|1Ok,so youre sending a welcome email,but is it a kick-ass welcome campaign or a vanilla,one-size-fits-all message that sounds like it couldve been cranked out by an

5、AI-driven robot with zero human intervention?(Or maybe its so bad,the AI-driven robot version would be an improvement?)Its not enough to merely send a welcome emailalthough thats better than not sending one at allyou need a strategic,personal message with zazz.Your welcome campaign should have speci

6、fic goals,you should know what they are,and it should be crafted intentionally to accomplish them.Plus,cutting-edge marketers know the welcome email is just the tip of the relationship-building iceberg,since theyre connecting it with an entire onboarding series to follow.Still not convinced?Research