1、The Travel White PaperYour roadmap to a sucessful mobile app2016 Urban Airship|Portland San Francisco London|+1 855 385 3155|+44(0)300 303 8796|Travel and hospitality brands cant afford to ignore the most significant change in their customers in decades:81 percent of todays travelers carry a smartph

2、one,according to a Passenger IT Trends Survey.1 Not only do mobile devices and apps influence the end-to-end customer journey,especially in terms of customer experience and loyalty,but they also provide a wealth of insights into customer behavior.Strategy Analytics study of airline app owners reveal

3、s that the largest group of airline-owned mobile app users are 46 and older.2 Millennials are more likely to use OTA(online travel agencies)apps such as Expedia and Orbitz,the study found.BABY BOOMERS,GEN X-ERS AND MILLENIALSThe difference in mobile app use between the baby boomers,Gen X-ers,and mil

4、lennials can be explained by a survey conducted by Wakefield Research and commissioned by P.It found that millennials are more likely to make a last-minute booking for a spur-of-the-moment trip.“In 2014,80 percent of reservations made on mobile were same-day reservations,”Ps Mobile Product Director,

5、Fabiola Carcamo,told Mobile Commerce Daily.3 Gen X-ers and baby boomers tend to rack up loyalty points from their favorite airlines,hotels,or car rental companies,while millennials like to shop around for the best price.Mobile travel growth is accelerating,with current growth at about 30 percent ann

6、ually,and projected to grow by 50 percent annually in 2018,according to an article in Make your mobile app take flight.How mobile apps are changing the travel experience.81%of travel customers carry smartphones43%carry a tabletOlder travelers favor travel brand sites and seek loyalty rewardsMillenni