1、PG01The Evolution of Digital Audio Advertising in Europein association withADPG0202SurveySummaryHARRY HARCUSGroupM Nexus,EMEAAudio is a channel buzzing with opportunity as buyers and publishers expect notable growth in the near future.As a medium that reaches highly engaged audiences at moments when

2、 its more visual counterparts cannot,audio is capable of complementing buyers wider plans and publishers media offerings.Advancing the technologies that enable audio advertising unlocks cross-channel optimisation and performance for buyers,making audio inventory even more attractive and driving reve

3、nue for publishers.DANIEL KNAPPChief Economist,IAB EuropeFrom 2018 to 2022,digital audio has outpaced all other advertising channels in Europe in terms of compound annual growth rate*.The pandemic served as a cyclical catalyst for digital audio,particularly podcasts,due to a rise in consumption.Howe

4、ver,structural enhancements like improved measurement,simplified buying and automation continue to advance the market.The advertising industrys emphasis on attention in a screen saturated media environment,quality of reach and brand safety positions digital audio as a promising investment channel fo

5、r advertisers and a potent platform for publishers to exploit context.We project the European digital audio market,which stood at 772 million in ad spend in 2022,to surpass the 1 billion mark by 2025.*IAB Europes AdEx Benchmark study currently measures ad spend for display,audio,social,video.Retail

6、Media is not currently a part of the study.03This survey gathered insight from both buy and sell-side stakeholders to ascertain the current investment levels,growth drivers,barriers and opportunities within digital audio advertising in Europe.Executive SummaryAUDIO IS KEY TO COMPLEMENTING OTHER MEDI